Advertising so bold, I will gag

Is it just me, or is the current billboard campaign for Bullseye Barbecue Sauce the least appetizing advertising for a food product ever?

SAUCE SO BOLD PORK WILL PULL ITSELF

Now, I love me a pulled pork sandwich. mmmm. But the idea of pork "pulling itself" puts two, equally revolting images in my head.

First, I imagine a sad little piggy, cutting off its own shoulder, slow-roasting it, basted in a little Bullseye and then pulling it apart (one-handed of course) into tender pieces for my sandwich. I think it would be hard to eat while Porky is crying in the corner.

Secondly, and even more disturbingly, I imagine a pig tasting the sauce and finding it so amazing that he can't resist, ummm, "pulling" himself. By that, I mean pulling one specific part of himself. You know. Down in his bathing-suit area. If pigs wore bathing suits. And if pigs had opposable thumbs.

I love barbecue sauce, however I have never found the flavour to be erotic, but apparently it is like oysters to a pig.

I just hope that the next campaign isn't Bullseye's all-new Hollandaise sauce.