Confi-dunce

Here is a picture of a junk-mail piece we received a while ago for a service in Toronto called "Dial-a-bottle" who will deliver booze to your house for you when you are already too drunk to go get more yourself:

Do you see the problem with this ad? They list the products they will deliver like this:
Beer
Liquor
Wine
How can we have any confidence in a company that specializes in booze, but clearly doesn't understand the first rule of drinking? Every self-respecting drunk knows "beer before liquor, never been sicker."
Amateurs.