Sunday, March 9, 2008

Honour and Obay

Did you see the ad campaign that caused such a stir on the Toronto Transit Commission? The ads were for a medicine called "Obay". The slogans said things like "My daughter used to have a mind of her own. Not any more, thanks to Obay." and they included the tag "From the makers of WhyBecauseISaidSo". It was obviously a fake campaign and everyone was wondering what it was really about. The advertising company said that the real campaign would answer everyone's questions, but wouldn't give any hints.

I came up with some ideas. I was hoping the real thing would be an ad for Cadbury's and would say "There really isn't a drug that will make your kids obay you. So, buy their obedience with chocolate!"

Alternatively, the same idea would have worked for toys, ice cream, ipods, a trip to Disneyland or a car.

In the end, it was just an ad about letting kids make their own decisions about their futures, for Very disappointing. My ideas were better. Disney, are you listening?

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